The late Takis Christodoulou, a pioneering young chemist with a specialized knowledge in fruit processing, founded KEA, the ‘Cyprus Soft Drinks Company’, in 1949, with the aim of extracting juices, essential oils and other natural ingredients from fresh citrus fruit. They would then be used for drinks, perfumes and cosmetics. The basic materials that were used were the indigenous aromatic herbs of the Cypriot countryside and the ripe varieties of Cypriot citrus fruit.To avoid confusion with another company with a similar name, in 1951 the company soon changed its name to KEAN SOFT DRINKS LTD.Christodoulou perfected the juice extraction process by constant studying and understanding how the fruit should be handled during the growth, the crop and the juice extraction stages, avoiding over or under tipping, bruising, heating and also setting the rules for preserving naturally and storing the juice when concentrated. This is how he created the high standards and the ‘secret’ of KEAN soft drinks. The great fruity taste of the final product is based on the authentic taste and quality of the juice with all its natural characteristic of texture, aroma, colour, vitamins and minerals.
After changing location twice within Limassol, the construction of the KEAN factory commenced in 1951 and completed in 1956 to become a landmark that overlooks the Limassol seafront till today. The factory spreads over 40 acre and is located east of Limassol on the sea front, 10km away from the main port and 20km away from the fruit growing area. When an opportunity to distribute Pepsi Cola was presented, the company ‘Louca and Christodoulou’ was founded in 1959 to undertake the bottling of Pepsi Cola at the KEAN factory. A new partnership was launched and products of both brands were being distributed until 1972.
1981 was a cornerstone for KEAN. The company took the strategic decision to switch to innovative products and packaging andinvested in modern machinery for packing juice in Tetra Pak cartons. This was a decisive step as KEAN became the first company in Cyprus and among the very few in the broader Eastern Mediterranean to proceed to such an investment. The combination of the expertise in processing the best natural raw materials together with the best final product quality as well as the latest packaging technology, established the KEAN brand as a leader in juices and fruit drinks. Sustaining the momentum and maintaining its innovative strategy, KEAN continues to invest in the juice production infrastructure to allow for new products, new flavours and new packaging shapes to be developed. These factors continue to give the company direction and strength to grow with the times.
2001 was another cornerstone for KEAN; this time it became the 4th company in the world to invest in the newestTetra Prisma 1 litre. This dynamic move allowed for a new design that aided KEAN to communicate its new image and establish itself as a brand and market leader in Cyprus as well as a fast moving brand in existing
and a new export markets. Tradition, know-how and expertise as well as innovation and forward thinking together with constant technological advances, product improvement and quality control safeguarded the KEAN competitive advantage over the years and allowed for further expansion and brand building which results to increasing sales in existing and new markets.
A TRUE STORY… (Article from the Cyprus Weekly)
Article by George Lanitis in the “Cyprus Weekly” - 24.04.1999